Originally Posted by
Scratch
One small thing in the back of my mind is that we need to really establish ourselves as one of the more valuable western assets. The P12 (and our place therein) seems pretty stable right now, but who knows what will happen in the next 10, 20, or 30 years (especially with the rapidly changing media landscape). We'll never be as valuable as the California properties, Washington, or (probably) Oregon, but we need to establish that, in the college sports landscape, we're more important and valuable than Wazzu, OSU, and Arizona, and on par or close to on par with Colorado and ASU. It would also be nice to definitively establish ourselves as the premiere program in the state. We're certainly well on our way there, but we need to really bury BYU so that if the college athletics landscape gets turned on its head there's no way anyone could possibly BYU as an equal option to the U.
Does stadium expansion have anything to do with this? Maybe a little bit.