I think a good chunk of our fanbase would rate as "enthusiastic" Ute fans. They'll watch the games, they'll buy the tickets, they'll travel well, they'll buy merchandise and they're a little more patient than most -- present company on this board excluded. But we're far from being "rabid" and that extends to absorbing everything about the sport. They'll listen to games on radio (ours don't) and call in to STR shows (Gunther gives the best example that ours don't). We're a far more valuable television property in Utah than radio, and that'll probably be that way for some time.