Frankly, I'm not sure I've ever seen a fan base so out of step with its school.
The men that run the church are smart guys with keen political minds (otherwise they wouldn't be where they are at). I believe they have positioned BYU exactly where they want it to be. As a church affiliated school, I think they are getting the exposure they want and the dialog they want about the school and the religion. They view BYU football as a tool for the church to get name/brand recognition.
I believe the fans want something completely different. They want to return to the 80's and a program I doubt they can ever have again. The Crowton era sealed that fate.