If you say you will not build a website of any sort for a particular gay person, then you are discriminating and at risk. But if you don't do porn of any kind for any client, and you would happily make a car repair or scrapbooking or travel website for the same gay client, then you are being consistent and not individually discriminatory.

The curious thing about this case is the attorneys appear to head toward calling the baker's wedding cakes a figure of 'art', and thus an act of 'speech'. But then where do you draw the line at what is 'art'? Where in the process does it become art? There is a broad range of steps between dumping the flour into the mixing bowl, whipping the eggs, lining up the rounds, laying on a fondant, spooging the roses and ivy decorations from a frosting gun, and placing the two grooms on top.

That point in time is important because the baker in the case will be required to do everything up to that point for all pairs of clients, whether or not they have an even number of penises (zero being an even number in this case...).